Brand Yourself: A Master Class with Karen A. Chase

Revolutionizing & Simplifying Author Marketing

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Every author needs an author-centered (not book-centered) marketing plan, regardless of how you publish, how many books you have, or in which genre. That plan also defines the tools necessary to build engagement through each subsequent book. In this two hour class we’ll help participants define a brand and marketing plan that includes: a unique author brand, a defined network/audience, a platform tools list, and marketing outlets. We’ll also discuss how to manage writing time versus marketing time. The result will be a consistent marketing plan that grows with your author career.

This Master Class is available through May 31, 2021.


Your Instructor


Karen A. Chase
Karen A. Chase

Karen A. Chase is an independent author and a Daughter of the American Revolution with the Commonwealth Chapter in Virginia. Her first novel, Carrying Independence, book one of the 3-part Founding-Documents Series, is historical fiction about the signing of the Declaration of Independence. It was awarded #12 on Shelf Unbound’s 100 Best Indie Books of 2019. Her first book, Bonjour 40: A Paris Travel Log, garnered seven independent publishing awards. Karen was a Virginia Foundation for the Humanities fellow for the 2019-2020 academic year, with residency at the Library of Virginia. Originally from Canada, Karen is now chasing histories from Richmond, VA.

Website: karenachase.comFacebook: KarenAChaseAuthorTwitter: @KarenAChase


Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does access to this Master Class start and finish?
Access to this Master Class begins when you complete your transaction/purchase. You have until May 31, 2021 to complete this Master Class.
When was this class recorded?
This Master Class was recorded in October 2020, at the 18th Annual James River Writers Conference. Mark your calendar for October 8-10, 2021 for the 19th Annual James River Writers Conference!
What should I expect from a JRW Master Class?
Our Master Classes are presented by skilled professionals who share their extensive knowledge and experience. They are typically two hours in length and include Q&A with those who attended the live event. These classes are designed to present a deep dive into a specific subject matter relevant to your writing journey. Instructors are asked to leave you walking away with nuggets of information you can apply to your writing work.
Who should take this Master Class?
Our Master Classes are designed to address the needs of writers at all levels of expertise. Most content proves to be applicable across all genres, but please use your best judgment when choosing which classes will be useful at this point of your writing journey. While our classes are available to both JRW Members and non-members, JRW Members do enjoy discounted rates. Visit jamesriverwriters.org/membership to sign up and enjoy your discounted rates as a JRW Member.

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