Every author needs an author-centered (not book-centered) marketing plan, regardless of how you publish, how many books you have, or in which genre. That plan also defines the tools necessary to build engagement through each subsequent book. In this two hour class we’ll help participants define a brand and marketing plan that includes: a unique author brand, a defined network/audience, a platform tools list, and marketing outlets. We’ll also discuss how to manage writing time versus marketing time. The result will be a consistent marketing plan that grows with your author career.
This Master Class is available through May 31, 2021.
Karen A. Chase is an independent author and a Daughter of the American Revolution with the Commonwealth Chapter in Virginia. Her first novel, Carrying Independence, book one of the 3-part Founding-Documents Series, is historical fiction about the signing of the Declaration of Independence. It was awarded #12 on Shelf Unbound’s 100 Best Indie Books of 2019. Her first book, Bonjour 40: A Paris Travel Log, garnered seven independent publishing awards. Karen was a Virginia Foundation for the Humanities fellow for the 2019-2020 academic year, with residency at the Library of Virginia. Originally from Canada, Karen is now chasing histories from Richmond, VA.